Target Market Strategy

In the broad sense of the word, our targeted market is the most profitable and sought for. The young adult age group, ranging from 21 to 32 constitutes a third part of the Millennials, a group of approximately 83 million. Successfully appealing to this market through the weaving of traditional and modern vodka is our strategic planning; in other words, it is our "process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities" (Marketing: An Introduction. Armstrong & Kotler, 39).

Since this age group is too often bombarded with marketing coming from all dimensions, the one and most successful method of reaching them is a two-way conversation. However, the fast paced world we live in makes that process obsolete, and calls for very creative marketing approaches. Using every possible resource in our hands to keep embedded our signature vodka in the media is achieved through our healthy competitive attitude induced within our marketing department, giving them an edge in the work place because "the strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment" (Marketing: An Introduction. Armstrong & Kotler, 39).