Business Mission Statement

In achieving a mission statement, which consists of “a statement of the organization’s purpose—what it wants to accomplish in the larger environment," (Marketing: An Introduction. Armstrong & Kotler, 39). The following must be successfully proposed first. What is our business? Black Forlorn Vodka is a specialty alcoholic drink that breaks away from all preconceived standards of what vodka represents. Its sober flavor complements its natural black tint, the grains used for its production are known by scholars as “superfoods,” possessing an incredible amount of beneficial properties. 

So then, who is our costumer? Black Forlorn Vodka is projected towards the knowledgeable drinker, looking for a memorable experience. The contemporary young adult searching for the next big thing is our targeted market, and the black vodka market is virtually untapped. Our costumers value the interweaving of two worlds; the traditional and naturally flavored vodka, and the pure and crystalline vodka achieved through extenuating processing. 

Enclosing, "mission statements should be market oriented and defined in terms of satisfying basic customer needs. They should be meaningful and specific yet motivating... emphasizing the company’s strengths in the marketplace." (Marketing: An Introduction. Armstrong & Kotler, 41). Therefore, the resulting mission statement is the following: “to provide an outlet to the conventional world by selling the most defiant, proudly elaborated and innovative vodka to the unconventional consumer.”