Promotion

Another part of the market mix concepts that foresee that the brand is relevant to the media, to the consumer, and to other businesses is selling concept: “The idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort” (Marketing: An Introduction. Armstrong & Kotler, 11).

Perfectly complementing our aggressive selling practices, due to the nature of this procedure. Often carrying high risks such as focusing on a successful sales transaction rather than on a long lasting customer relationship, assuming that customers will eventually like the product, and/or will forget about their disappointment and buy it again -obviously poor assumptions. The careful balancing of this practice along with our customer quality oriented practices is what defines Black Forlorn Vodka.

Our implementation of the marketing concept which “holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do” (Marketing: An Introduction. Armstrong & Kotler, 11). In other words we specialize in keeping just the right balance between finding the right customers for our product, and finding the right product for our costumers.