Product

There are several approaches to the manufacturing. The oldest one is the Production concept, or “the idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency” (Marketing: An Introduction. Armstrong & Kotler, 10).

However narrowing duties to this extent sidetracked us from the real objective, -satisfying customer needs, and building customer relationships, part of our marketing strategies to adapt to the ever-changing customer driven market. Therefore the adoption of a more sophisticated approach was a must. The discovery that a loyal customer line willing to pay a little more looking for quality rather than for value sparked the process for the manufacture of Black Forlorn Vodka: The Product Concept, or “the idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous improvements” (Marketing: An Introduction. Armstrong & Kotler, 10).

By successfully designing, packaging, and attractively pricing, Black Forlorn Vodka is able to preserve a loyal customer following. Our black vodka is beautifully designed in a slightly tinted red glass, with a purple label that has an intricate darker purple tribal design throughout. The brand name Black Forlorn Vodka can be read black through the words being cut into the purple label. The bottle comes in a 750 ml and as 40 proof. To save on hassle and for earth conscious purposes there is no packaging other than the bottle itself.