Price

Black Forlorn Vodka is made out the prestigious black cumin seed, and the addition of Dead Sea salts. These ingredients are not easy to come by; therefore a fair price must be achieved. Not only for the customer to recognize the quality for a fair price, but also for the company to make a substantial profit.

This is because “rather than slashing prices, many marketers are holding the line on prices and instead explaining why their brands are worth it...The goal is to build market share and strengthen customer relationships at the expense of competitors who are cutting back.” (Marketing: An Introduction. Armstrong & Kotler, 27). Black Forlorn Vodka is a specialty product, considered of brand preference and loyalty. Its purchase is an effort, for there is little comparison of brands. It is considered as a high price product, for its exclusivity and more carefully targeted promotion.

The problems that many companies face are countless, but it can be confidently said that “pricing is the number-one problem facing many marketing executives, and many companies do not handle pricing well” (Marketing: An Introduction. Armstrong & Kotler, 275).  Black Forlorn Vodka is s luxury vodka and is priced at $29.95 for a 750ml with an alcoholic volume of 40%.