Distribution

Dictated in our objectives is the purpose of flooding the airwaves hand in hand with massive distribution mediums. Due to the scale of this campaign, the use of marketing intermediaries is key to the success of Black Forlorn Vodka. “Marketing intermediaries are Firms that help the company to promote, sell, and distribute its goods to final buyers” (Marketing: An Introduction. Armstrong & Kotler, 59).

Partnering with such massive entities is no longer child’s play, for they can have the power to dictate their own terms and conditions and in certain occasions, completely shut you down from the partnership; such reasons cannot stress enough the importance of distributing to companies such as Whole Foods or Trader Joes. To become the brand of prestige that Black Forlorn Vodka aspires to be, optimizing our own performance is not enough.

Therefore the implementation of “marketing services agencies, including advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets” (Marketing: An Introduction. Armstrong & Kotler, 59). In today’s world, we recognized the importance of working with intermediaries as partners rather than as simple channels through which we sell our products.