Implementation Evaluation Control

Enclosing, Black Forlorn Vodka’s implementation is crucial to our success. Our sharpshooter approach to things gives us an edge over the competition. We do recognize our strength as well as our weakness as being critical perfectionists. Thus, “the process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives” (Marketing: An Introduction. Armstrong & Kotler, 57). These Actions are often easier to think up, than to execute them.

Through extraneous advertising campaigns the ignition point for Black Forlorn Vodka will trigger, and the results will be evident thoroughly with an evaluation of “the communication and sales effects of advertising before, during, and after the advertising is placed and measuring advertising return on investment” (Marketing: An Introduction. Armstrong & Kotler, 406). Through this we will ask ourselves: Did the promotion attract new customers or more purchasing from current customers?

In this current era we are conscious of the greater consumer power and control. This realization is the basis for our specifically targeted adds, full of creativity and truly ground breaking. Because “Greater consumer control means that, in building customer relationships, companies can no longer rely on marketing by intrusion. Instead, marketers must practice marketing by attraction—creating market offerings and messages that involve consumers rather than interrupt them” (Marketing: An Introduction. Armstrong & Kotler, 18).

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