Objectives

There are several objectives of utter importance pertaining to the relationship between Black Forlorn Vodka’s mission statement and its overall objectives. The nature of this is due to the fact that "the company needs to turn its mission into detailed supporting objectives for each level of management." (Marketing: An Introduction. Armstrong & Kotler, 41).  

The overall objective of Black Forlorn Vodka therefore is: to create a following of cult, providing a profitable line of customers distinguishing themselves as a new breed of thoughtful drinkers. The importance of intellectually based business through research and design are imperative to the improvement of profits for “marketing strategies and programs must be developed to support these marketing objectives." (Marketing: An Introduction. Armstrong & Kotler, 42).

We recognize the importance of using not only the most carefully crafted ingredients, but also the most exquisite ones. Black Forlorn Vodka’s customer following recognizes these quality oriented product of the smallest detail and are therefore willing to pay for it. That being said, reducing costs is not an option. Our success depends on the aggressive promotioning and advertising. These public relations along with our marketing effort will put Black Forlorn Vodka in everybody’s mind; from DJ venues, to grocery stores, the scope is on full range.